Influence and Persuasion


When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This course will help participants learn how to influence and persuade in a variety of areas.


$245.00 
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What Will Students Learn?

  • Make decisions about using persuasion versus manipulation
  • Apply the concepts of pushing and pulling when influencing others
  • Describe different techniques for getting persuasive conversations and presentations underway
  • Make a persuasive presentation by using the 5 S’s
  • Apply storytelling techniques to extend influence
  • Leverage concepts of neuro linguistic programming in everyday influence and persuasion

What Topics are Covered?

  • Understanding persuasion
  • Preparing to persuade
  • Getting off on the right foot
  • Presentation strategies
  • Using stories to persuade
  • Using neuro linguistic programming (NLP) techniques