Making Your Business Better

Starting and building a business begins with a great idea. At this moment, there are millions of ‘great ideas’ seeking attention and success. Some of those ‘great ideas’ may be very much like your own. To make your idea not only stand out, but to take root and grow a sustainable, successful business, you need the right team, tools, and expertise. This course will highlight the essentials of business acumen, from relationship selling to team building, through to planning and marketing, that will position your company to grow and thrive today and in the future.

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What Will Students Learn?

  • Positioning and the supply chain
  • Using the elements of pricing
  • Characterizing ‘business culture’
  • Applying essential marketing tools
  • Learning and practicing selling and negotiation
  • Responding to Requests for Proposals (RFPs)
  • Creating a project management plan
  • Enhancing workplace teamwork and productivity
  • Creating a strategic plan.

What Topics are Covered?

  • Positioning and Pricing
  • Marketing
  • Selling and Negotiating
  • Request for Proposals (RFPs)
  • Project Management
  • Team Building and Productivity
  • Strategic Planning